Guides

Practical, no-fluff guides for agencies and freelancers who sell websites, SEO, ads or software to roofers, plumbers, HVAC companies and other local businesses. Written from what we see when we read thousands of their websites.

• How to find businesses without a website (and the ones whose website is dead)

  Five ways to build a list of local businesses with no website, a dead domain or a site that was taken over by a lead seller, including a 20-line script that checks a whole list.

  10 October 2026 · 9 min read
• What is this website built with? How to check a site's CMS, builder and tools

  A 60-second manual check using the page source, a cheat sheet of fingerprints for WordPress, Wix, Squarespace, GoDaddy, Duda, GoHighLevel and the common tracking, booking and chat tools, and how to do it for a whole list.

  10 October 2026 · 10 min read